Netflix Mission Statement

The Mission Statement, Vision, Promise and Values of Netflix:

Netflix doesn’t have an “official” published mission statement, but at the Dublin F.ounders conference in October, 2011, co-founder and CEO Reed Hastings expressed a clear vision for the future of Netflix which includes…

  • Becoming the best global entertainment distribution service
  • Licensing entertainment content around the world
  • Creating markets that are accessible to film makers
  • Helping content creators around the world to find a global audience

Netflix did, at one point, referred to its brand promise as a “quest,” which many would equate with a mission statement. The published that Brand Promise was…

We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.

Additionally, Netflix has published its company values, which provide further clarification about the principles which guided its employees in their daily decisions and activities. The Netflix Company Values were published as…

  • Judgment
  • Productivity
  • Creativity
  • Intelligence
  • Honesty
  • Communication
  • Selflessness
  • Reliability
  • Passion

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